20120208: You’re forced into a basketball-duel against an android version of “The Michael Jordan.” Yea: It’s going be a super-tough game with some super-player who could “take you to the hoop” with no sweat. But, you’ve got to play your best game in order to attempt to minimize the sure damage. On this note, which shoe-brand do you feel gives you the most hope: Nike, Reebok, or Converse?

20120112:  Laughing at “wholesome” humor is good for your health.

20120106: The ad-campaign must inform and embrace the demographics.

20120106: After creating an advertising lay-out, return to it after some rest, and notice improvements that can be made to the design. (JoStrut.com)

20120111:  The definition of "nutritious foods" is not determined by "interpretation." Instead, do the research and know the facts. Know what foods are actually "nutritious." Learn about the ingredients and the health-issues associated with those ingredients. Learn about foods that promote obesity and other health-problems. -- Act wisely on that knowledge by feeding yourself and your kids healthy foods.

20120110:  We are in an “opt-in” market; people have the option of whether or not they wish to see your message.  On this note, it is vital that your message be relevant, informative, and entertaining.  Your message should be clear, without room for misinterpretation.

20120110:  It is crucial that we exercise imaginative and creative powers.  Life is tasteless without animation.  Have some fun. Laugh a little.

20120110:  Public relations practitioners and their corporate-clients should not do or say anything that they do not want disseminated throughout the public.  On this note, good behavior, even during challenging circumstances, should remain in-practice.

20121010:  Avoid the use of profane and obscene language.

20120110:  "Off-the-record" remarks are un-written comments that companies make, but do not want the public to hear. For safety reasons, I often discourage my clients from making "off-the-record" remarks. Instead, I encourage an honest and "transparent" way of business -- which helps the clients to remain in a good light.

21020105: Stop smoking.  Smoking is a self-destructive behavior.

21020105: Have some orange-juice, 100% pure orange-juice (not from concentrate).  Your metabolic defense-systems will love the vitamin-C.

20120105: DO NOT buy “stolen” merchandise.

20120104: Our reputation for honesty affects our long-term success.

20120104: Dishonest business-practices rob businesses of true success; and dishonest business-practices will eventually be the downfall of those participating businesses.

20111202: Print-media (such as newspapers and magazines) are quickly fading away as the world of internet-digital-media continues to grow in popularity.  How do you feel about this transition?  Do you love it or hate it?

20111202: Media is based on technology.  Yesterday, that technology was “newspapers.”  Today, that technology is “the internet.”

20111110: Tell us about your germ-killing battles and victories. Share your drama on that glorious sting of Listerine.

20111028: The advertisement must be entertaining, and generally non-offensive. Design it carefully, and place it in the proper context.

20111027: In high-fashion magazines, notice that the advertisements are not simply advertisements. They are art, commercial art. Take notice, and enjoy some art. Commercial art helps to define culture and style. But let us be discerning of the culture and style we choose to embrace.

20110114: Conduct market-research before designing the campaign.

20111014: Arrogance (flamboyant confidence), when properly controlled and when in the proper context, can be healthy and effective.  However, humility should be the default.

20111014: "Occasional" fast-food is understandable, and even fun. But a "habit" of fast-food is disrespectful and detrimental to health. It is our responsibility as caring, intelligent, and wise parents to prevent this habit (addiction) from forming in our precious growing children. Their bodies and minds will benefit greatly from this prevention.

20111008: Which phone is best: BlackBerry, Droid, or iPhone?

20111008: Are you satisfied with your phone's battery-life?

20111008:  Do you ever wish that your iPad was a full-functioning computer?

20111007: In most cases, generic "stock-photography" should not be the choice of major corporations. In most cases, major corporations should use customized photography in their advertising campaigns. This would help to project artistic-originality, which would help to shed the possibilities of a "cheap" appearance.

20111007: How about a tall glass of refreshing WATER? Your kidneys, blood-cells, muscles, and digestive tract will greatly appreciate it.

20111007: Have you ingested your multi-vitamin today?

20111007: Train kids to execute fast and effective “9-1-1” calls.

20111006: Planet Earth is a fabulous planet, meant to be inhabited and cultivated by appreciative, caring, and loving people.

20110927: The DVD-era is coming to a close – thanks to the emergence of “streaming-video.” Yes, that cumbersome plastic disc (which can be scratched and broken) will gradually be removed from the video-viewing equation. How do you feel about this streamlined technological improvement?

20110926: Spinning hard-drives and CD-RWs are OUT.  Solid-state drives and flash-drives are IN.

20110921: In advertisements, little girls should look like little girls; not vain "little women" with caked-on make-up.

20110917: Do you prefer movies at the theater, or movies at home?

20110913: In most cases, kids will grow-up to be good and productive adults if their parents (1) train them well and (2) lead them by example.

20110913: Which is the better breakfast: pancakes or waffles?

20110913: What new lessons should be taught by public schools?

20110909: “It's hard to be a little girl if you're not." Stop childhood obesity: Strong4Life.com

20110909: Do you wear a flash-drive around your neck?

20110909: In an all-out battle-royal of pop and rock, who wins: Prince or Michael Jackson?

20110908: What was the last event you enjoyed at Atlanta's the Fabulous Fox Theatre?

20110907: The RED pill delivers vast and permanent “fortune and freedom.”  The BLUE delivers vast and permanent “wisdom and health.”  If you could swallow only one pill, which would you choose: the red or the blue?  And, why would you choose it?

20110907: Which is your favorite medium: radio, television, or internet?

20110906: Advertisers should be conscious of the knowledge, sophistication, and maturity of their audiences to which their messages are primarily directed.

20110906: Do not be entertained by advertisements that are deceptive, or by advertisements that promote blatantly harmful or illegal products or services.

20110906: A frenzied spirit of consumerism leads to (1) financial debt, (2) the depletion of natural resources, and (3) environmental destruction.  On this note, we should be “conscious” consumers.  Realize that, while advertisements are exciting, entertaining, and educational, we should exercise discernment when considering the purchase of those “latest and greatest” gadgets.

20110903: If your power came from a battery, would that battery be a Duracell or an Energizer?

20110706: "Public" transportation has advantages: (1) It delivers savings on gasoline.  (2) It helps to decrease air-pollution and (3) traffic-congestion. (4) It allows work to get-done on that smart-phone during the commute.  Yet, what disadvantages prevent you from using public transportation?

20110705: The body grows, re-builds, heals, and regenerates cells during sleep. Hence, ingesting a multi-vitamin just before bedtime will be welcomed by the metabolism.

20110702: Always back-up your serious digital-work.  Not once, but twice – on two different drives.

20110615: Release the soft-drink.  Drink water (and “real” fruit juices).  Water cleans your kidneys and hydrates your blood-cells.

20110608: Be well-rounded; diversified; flexible and considerate of others.

20110602: Take care of your body: Nourish it with nutritious foods. Avoid excessive sweets, excessive fried-foods, excessive alcohol, and other excessive threats. (The keyword is “excessive.”)  Cut the fat. Exercise your body regularly and effectively. Keep your entire body clean; and wash your hands often. (Hands are a major carrier of bacteria.) Protect your body from undue stresses. Give your body sufficient sleep. If you take care of your body, you will look good and feel good.

20110529: Vitamin C is a "preventative" measure, not a "fix" to an already sickened state. Take vitamin C regularly in order to help prevent sicknesses.

20110527: In any face-to-face "customer service" business, fresh-breath is crucial.

20110525: Disassemble the product. Examine it under a microscope. Study its strong and weak points. Reassemble the product. And then study its target-market.  And then design effective marketing, advertising, and public relations campaigns based on the knowledge.

20110524: A logo helps to establish a brand and to distinguish products and services. A logo increases business-visibility, and helps customers remember the brand. Protect your company's name, products, services, reputation, and profitability by registering your logo and business-name with the United States Trademark Office.

20110522: Advertisement media should be relevant, informing, and entertaining. Advertisement media should captivate and engage the audience, and it should connect brands to customers. The best advertisements are trendsetters that tell compelling stories and make people laugh and sing.

20110521: A company's brand is one of its most powerful, yet most fragile assets. Therefore, position the brand carefully. Do not associate the brand with entities that may tarnish the company's precious image.

20110519: Advertisement and public relations campaigns should project the messages so clearly that there is no chance for them to be misinterpreted.

20110518: Advertisements are informative and entertaining works of art -- "commercial art."

20110517: An advertisement should be in-good-taste. If the ad suggests any racial or ethnical down-grade, then squash it.

20110516: It is vital that clients enjoy the surprise of unexpected and complimentary services. Do that "over and beyond" work on a regular basis.

20110515: What are people saying about your product and your customer-service?  And, as a consumer, what matters most to you: (A) the quality of the product, or (B) the quality of the customer-service?

20110514: (1) Which type of advertisement do you notice most: magazine or billboard? (2) Would you rather see yourself on the cover of a magazine, or on a billboard?

20110512: Ad "placement" is important. It makes no sense for a restaurant-ad to be placed next to an ad for bug-spray.

20110511: The advertising agency should never manage two "competing" clients (such as Toyota and Honda), at the same time-period.

20110509: The "brochure" is an obsolete piece of paper. In this digital-age, where computers and internet access are convenient, common, and standard, the brochure has been utterly replaced by web-sites and web-pages. Hence, every business should have a web-site. Even if it is only a "simple" site, this simple "web-presence" distinguishes modern businesses from those that are still clinging to the analog-age.

20110507: Skip the flimsy home-printed business-cards. Instead, invest in stiff, well-designed, and professionally-printed cards. Card-quality is often the "first impression" of the quality of your product. Conscious consumers will indeed note the quality of your cards.

20110506: Your starship is under attack, and you need some serious help. Who are you going to call for back-up: the AFLAC duck, or the GEICO gecko?